Its two -- two -- two cars in one!
Ford's new Focus is a "What's that?"
car. You see it go by on the street,
and you say, “What's that?”
That's not true of many small cars. But the
Focus is a small car with big ambitions.
With this one car, Ford hopes to replace
both its economy level Escort and midsize
Contour. That's a tall order, and they've
addressed it by building a tall car.
Extra height gives the Focus the interior
room of a midsize car while retaining exterior
dimensions that make it easy to handle and
park. It comes as a sedan, wagon, and
hatchback.
Edgy exterior styling catches the attention
of people outside the car. Remarkable
European handling keeps the attention of
the people inside the car. And a surprising
price makes it easy to go from outside to
inside.
How does Ford get a small car to handle like a big car? More about
that in the next WTOP Car Report.
You can get good jobs by being picky.
In driving the Ford Focus last week, it occurred
to us that even this, the smallest vehicle
in the line, felt every bit a Ford.
That's no accident.
The feel of switches, the weight of steering,
the sound doors make, and hundreds of other
subtle factors give Fords a family feel.
That's because, early in development, every
new Ford around the world is driven, dissected,
and critiqued by the same man.
His name is John Young Stewart, although
you may know him as Jackie. The three-time
Formula One world champion doesn't just test
these cars for performance; he provides nitpicking
commentary on lights, materials, and everything
that makes up the experience of driving a
car. Stewart’s famously finicky handiwork
can be seen everywhere from subcompact Asian
Fords to the Lincoln Navigator.
It doesn't hurt that he knows how to drive,
either.